Wholesale and Franchising
Obuv Rossii Company actively began to develop new wholesale direction in 2006, and today, it’s an independent business unit within Obuv Rossii, along with retail. The Obuv Rossii wholesale is represented throughout Russia. The aim of the wholesale is to provide small retail shops with the area of 100 sq.m with the maximum choice of shoes, and to give these shops an opportunity to remain competitive on the market and not to overlap in range with the Obuv Rossii networks.
The Company improves the work in the wholesale. In 2006-2007, a logistics department was formed and enlarged. The Department thinks through more favorable options for transportation to the regions, possibilities of faster delivery.
In 2015, the wholesale division expanded the products range for the wholesale customers: now, it’s not only Westfalika, but also products under the All.go brand — сasual style footwear, which is produced using EVA materials. Collections of designer shoes and Lisette accessories are particularly in demand — the brand products sales have one of the highest rates.
Today, the Company offers its wholesale customers not only footwear, but also a wide range of related products — bags, leather accessories, hosiery products, shoe care products, special foot care products line.
Obuv Rossii GC explores new marketing channels — e-commerce. In 2015, the Company signed the Agreements with large online hypermarkets: Wildberries, Lamoda and OZON.ru. The Lisette, Westfalika and All.go products will be sold on the websites of these online stores.
From 2016 the wholesale department plans to develop sales under the S-TEP brand, which now belongs to Obuv Rossii GC as a result of the purchase of the factory with the same name in the Berdsk city of the Novosibirsk oblast in November 2015.