Novosibirsk, 11 December 2018: Obuv Rossii Group, the first publicly traded company in Russian fashion retail, announces the results of the first month of a joint project with PickPoint (a leading logistics operator of the Russian e-commerce market), which started at the end of October. 160 sales outlets have been included in the project (with their number to grow up to 250) both in big cities and in towns with the population from 50 to 100 thousand people. Pickup points are located mainly in the Westfalika stores, Obuv Rossii’s key retail chain. The number of delivered parcels already reaches 1,000 parcels per week.
“Dynamics of parcel delivering is very high – we have delivered 88 parcels over the first week of the project. At present, online customers receive on average 136 parcels a day. During the last week of November, already 950 parcels were delivered. Clients choose our stores as pickup points because of convenient location – there are public transport stops nearby to reach any destination. In addition, the stores enable the customer to not only get the product, but, if necessary, to try on,” says Natalya Kulikova, head of the financial services group in Obuv Rossii. “We expect the number of received online orders to further increase due to including new stores and partners in the project, and due to the growth of Russian e-commerce market.”
Obuv Rossii Group actively expands the network of its partners. The retailer has already started to cooperate with DPD company, having launched 27 pilot pickup points in Obuv Rossii stores. Joint projects with leading logistic operators of the Russian e-commerce market allow driving additional foot traffic to stores, maintaining the development of Obuv Rossii’s online stores and increasing customer loyalty.
Obuv Rossii (MOEX: OBUV) is a nationwide footwear company, the first publicly traded company in the Russian fashion retail. Obuv Rossii was established in 2003, it is headquartered in Novosibirsk and has a representative office in Moscow. The main Group business line is the production and sale of footwear and related goods. The Company manages 694 stores (133 operate as a franchise) under the brands of Westfalika (a monobrand store of classic footwear), Peshekhod ("Pedestrian") (a multibrand footwear supermarket), Rossita (a store for the whole family), Emilia Estra and Lisette (salons of fashionable footwear), in addition to developing brands of clothes and footwear for the active lifestyle brands of S-tep, All.go and Snow Guard. Furthermore, the Group also owns two manufacturing facilities in the Novosibirsk region.
In September 2018, RAEX (Expert РА) confirmed the creditworthiness rating of Obuv Rossii Group at the ruBBB+ level, a "stable" forecast. In October 2017, Obuv Rossii raised 5.9 billion rubles in an IPO on the Moscow Exchange (ticker: OBUV), the issuer being OR PJSC, and in doing so became the first publicly listed company within the Russian footwear and fashion market.
In accordance with the audited Financial Statements under the IFRS Group, revenue amounted to RUB 10.8 billion for the full year of 2017, net profit was RUB 1.31 billion, and EBITDA was RUB 2.74 billion.