Online footwear consumption has decreased


Enter and Google published a new research of the retail market and online trading in Russia. According to the results the total revenue of the top 30 Russian players in online retail was more than 180 billion rubles - t a third of the e-commerce market in Russia in 2013.

Online retail was the most attractive segment of e-commerce investment for 2013: amount of funds raised in the sector amounted up to 58% of the total transactions in e-commerce (7 billion rubles).

Investigation of retailers showed that the growth rate of retail sales in Russia decreased from 12.0% in 2012 to 10.7% at the end of 2013. Most significantly reduce consumption in Russia affected the turnover of non-food retail. The most significant reduction in consumption growth was observed in the category "Fashion", an increase of 3%.

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