Obuv Rossii Stores Start Offering Underwear Sets
Obuv Rossii Group, the first publicly traded company of the Russian fashion-retail, has expanded its stock of women products. At the end of October, the stores started offering underwear sets. The pilot line includes seven types of sets with plans to further expand the line. In early December, the new products will appear in most regions of Obuv Rossii’s presence.
“Our customers want to see not only outdoor clothing, pullovers and cardigans, but also corsetry,” says Anna Kochanova, lead manager for related products in Obuv Rossii Group. “The sets are made of mixed fibers containing nylon and elastin. There are also some models with cotton and polyester. The products just started to be offered in the stores, but they are already popular and get positive feedback from the customers. We plan to develop this line”.
Obuv Rossii started selling related products under own brands in 2010. There are now over 5,000 SKU of related products in the Company’s stores including clothing, bags, haberdashery articles, shoe care products, hosiery, foot care products, home products, etc. The share of related products in the retail proceeds constantly grows: in 2010 it was 4%, in 2017 – 31%, and according to the results of the nine months of 2018, its share increased to 33,4%