Obuv Rossii Launched a Mobile Application of the Arifmetika Loyalty Program
In the middle of September, Obuv Rossii Group, the first public company of the Russian fashion retail, has launched a mobile application of the Arifmetika loyalty program that is used in the retail chains of the Group. The applications operates on the platforms of iOS and Android. It is intended for the holders of MasterCard Arifmetika cards that are issued to clients of Obuv Rossii stores, who use the financial services of the Company. By means of the mobile applications, holders of such cards can effect payments and transfers, add other cards, view the history of transactions, monitor debts under loans and installment payment plans, reload cards and withdraw funds.
"This instrument is a new channel of communication with clients and provides our purchasers with additional services and opportunities. Thus, in the future we plan to extend the range of functions, introducing QR payments and partner cashback," comments Roman Ageev, Board Chairman of "Payment Standard" NCO LLC (a member of Obuv Rossii Group and the operator of the Arifmetika system).
Let us remind that Obuv Rossii launched the Arifmetika system of financial services in summer 2015, providing its customers with an opportunity to pay with a card for the services of mobile communication, Internet and other providers at the cash registers of the stores. After that, "Payment Standard" became an affiliated member of the MasterCard international payment system and got the right to issue prepaid cards of MasterCard Standard. In February 2016, Obuv Rossii launched an electronic purse on the basis of the Arifmetika payment system. Later, the Group combined the traditional accumulation discount system and financial services under Arifmetika (money loans, payments at the cash register, etc.) and provided its clients with an opportunity to remotely load loans to cards.
Now Arifmetika is a non-standard loyalty program with a wide range of services. Over 2 million Arifmetika cards are currently issued, including Arifmetika MasterCard cards (180 thousand). The monthly amount of acquiring settlements in the retail chains of Obuv Rossii is 40-70 million rubles. Card users can have discounts on purchases made with a card, get loans in the stores of the Group, make regular payments under contracts of installment payment plans and loans, including with the use of online services, make free payments in favour of over 200 companies (providers of services of mobile communication, Internet, etc.).