Obuv Rossii Has Produced First Batch of Spring-and-Autumn Boots Made of EVA
Obuv Rossii Group has produced the first batch of spring-and-autumn boots made of EVA at its own factory in the city of Novosibirsk. The amount of production was 15 thousand pairs. Test sales of the new assortment under the brand of all.go started in the retail chains of the Group in early February. Previously the Company only produced bubble boots for winter, but now Obuv Rossii has expanded the line, including spring-and-autumn models into it that are meant for the period of active melting of snow and slush.
"In producing the new models of boots, we used modern materials and our own developments: galoshes are made with the one-piece casting technology of the EVA polymer material (ethylene-vinyl acetate). TPE (thermoplastic elastomer) insets are glued into the sole, thus the anti-slip properties of the footwear are better and the risk of sole puncture is many times lower," comments Sergey Yung, General Director of the production company of Obuv Rossii. "The upper of this model is made of quality materials such as nylon, artificial and natural furs, leather and accessories."
Test sales of the new assortment are now performed in the retail chains of Westfalika and Peshekhod (Pedestrian) that are members of Obuv Rossii Group. In early March, the new models of footwear will be available in the online hypermarket of Wildberries. In addition, the Company actively presents the collection to wholesale purchasers. While test sales of the first models go on, Obuv Rossii is developing a new collection with brighter and dashing colors, which will be presented at the footwear exhibitions along with the current models.
Obuv Rossii introduced the brand of all.go to the market in 2014. At first summer, beach and garden footwear made of EVA polymer materials was only produced under this brand. Afterwards the assortment was broadened with spring-and-autumn and winter models made of textile and synthetic materials. In addition to bubble boots and rubber footwear, the all.go collections include athletic shoes for hiking, "sport-chic" footwear, plimsoll shoes and textile summer footwear in the season of Spring-Summer 2018. Obuv Rossii produces the all.go assortment at its own factory in Novosibirsk and in the partner companies abroad. The all.go brand is developed in the shop-in-shop format and is presented in the stores of Westfalika, Rossita and Peshekhod (Pedestrian) that are members of the Group.