In 2017 Obuv Rossii Increased the Sales of Insurance Products by 30%
Obuv Rossii Group increased the sales of insurance products in 2017 as part of additional services development. In the previous year, the Group stores sold 22 thousand insurance products showing 30% year-on-year growth. Now the Obuv Rossii retail chains have such products as life, property and job loss insurance. Property insurance is the most popular with the customers.
Obuv Rossii started test sales of box insurance products in four cities of its presence in late 2014. In 2015 the purchase of such products became available throughout the Obuv Rossii retail chain, as well as online at www.rassro4ka.ru. In April 2016, Obuv Rossii Group broadened the list of insurance products and launched the sales of tick bite insurance policies in all the stores. Today Obuv Rossii cooperates with big Russian insurance companies, such as VTB Insurance IC LLC, VSK Insurance JSC and D2 Insurance JSC.
Additional services development is one of important business areas of the Group. Now the Company stores have such services as installment payments, cash loans, cash payments etc. The services are combined under an innovation loyalty program that operates under the "Arifmetika" (Arithmetics) brand in all Obuv Rossii stores.