Halva Project has been launched in Obuv Rossii Stores


In mid-December 2017, Obuv Rossii Group became a partner of Sovcombank PJSC and connected to the Halva Project: now purchases with the use of the Halva Installment Payment Cards can be made in all 500+ stores of the company. Obuv Rossii introduces new services as part of the strategy to increase the customer service quality and to expand the audience of loyal customers.

"Now our chain offers a wide set of additional and financial services, which include installment sales, financial loans, insurance products, etc. For us this is one of the instruments that makes it possible to establish long-term relations with customers and to increase revenue and profit of the company," Igor Rodyushkin, Deputy Finance Director for Retail Projects of Obuv Rossii Group comments. "The Halva Project is sweepingly gaining popularity and now works in more than 80 thousand retail outlets all over the country. The main objectives of our participation in the project are to expand the range of services for our customers, to attract new customers and to increase the retail revenue of the company."

"Due to cooperation with Obuv Rossii Group, installment sales of footwear in the new stores without any fees, excess payments or documents will be available for our clients," Andrey Spivakov, Managing Director of Sovcombank comments. "Over 200,000 visits were recorded in the Footwear Section at https://halvacard.ru/ in December, that's why such brands as Westfalika and Peshekhod have all opportunities to join the rating of the most popular brands in the section."

Over 200 purchases with the use of Halva cards for the total amount of nearly 1 million rubles were made within the first pilot month of operation of the Halva Project in Obuv Rossii stores. The Halva card holders can pay with this card for the goods presented in Obuv Rossii chains with the payment in installments for the period of 4 months.


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