- Obuv Rossii launched a new line, Westfalika Home, in September 2014, when a pilot catalog with a range of home textiles was developed. At the same time, the westfalika-home,ru online store began to operate.
- In May 2015, Obuv Rossii opened the first specialized departments of Westfalika Home in flagship stores in Vladivostok and Yekaterinburg. As of today, there are eight such departments in different cities in Russia.
- In 2015-2016, the Westfalika Home assortment has significantly expanded. It includes now sets of loungewear, things for bathroom and children’s textiles under the Westfalika Kids brand. The most popular product group is bedding sets: there are more than 150 options of such products in stores and on the website now. The bedding sets are made of various materials and have various colours.
- The Westfalika Home assortment counts now over 600 SKUs. According to the results of 2016, sales in this line made up 190 mln rubles or 2.2% of the Company’s retail revenues.