Obuv Rossii launched a new brand of outerwear Snow Guard in July 2014. At the beginning the collections included only winter clothes, in 2015 the range of goods was supplemented by jackets, rain coats, wind jackets, etc. In 2016, the collection was extended by coats and in the Rossita stores sales of childrens’s outdoor clothes started. In the future the company plans to add new goods such as walking and ski jackets.
The concept of Snow Guard brand is creating a practical and fashionable solutions using modern innovative technologies. Snow Guard -- clothes for modern active people who want to look stylish even at cold and snowy weather. The Snow Guard brand develops in the shop-in-shop format in the Westfalika, Rossita, Peshekhod and Emilia Estra retail chains which are the part of Obuv Rossii Group.
In 2016, clothing sales increased by 42% and made up more than 943 mln rubles. The increase in sales is accounted for by the growing number of the stores, range extending and payment by installments. The proportion of clothing in retail revenues is already 11%.