In summer 2014 Obuv Rossii Group launched new footwear network under Emilia Estra brand. Currently 8 Emilia Estra stores are presented in Omsk, Vladivostok, Novosibirsk, Abakan and Tyumen.
Emilia Estra is a footwear network of mid-priced segment with an audience of young women 25-30 years old. Main ideas of the brand are brightness, fashion, originality. The range of new stores includes fashionable women shoes made of natural leather and accessories under the same brand. In October 2014 opened the online store Emilia Estra.