The Peshekhod chain appeared on the market in 2006. These are multibrand shoe supermarkets that offer a wide assortment of shoes for different categories of customers. At the present time the chain has over 45 stores that are represented in many large cities of Siberia and the Urals. Peshekhod stores play the role of stock centres, increasing profitability of Westfalika.
The area of Peshekhod stores is 200-300 sq m, free display of goods is used in the salesroom. Such store format is perfect for sales. Stores of the chain offer about 2,000 models of women's, men's and children's shoes for all seasons and directions.
Now 40-50% of the assortment of the Peshekhod chain are the remainder of Westfalika collections of the last season, and 50% are shoes under the Peshekhod trademark and production of other Russian suppliers. The target audience of the new Peshekhod is 20-60 year old people, who move actively and at the same time want to look fashionable and bright. The assortment of the chain includes not only stylish, fashionable shoes, but also classic models for everyday use.
Peshekhod increases the effectiveness of the Westfalika chain, playing the role of its stock centre.