Westfalika is the main retail chain of Obuv Rossii Group of Companies and one of the most famous brands on the Russian shoe market. Today Westfalika has over 300 stores in over 100 cities of Russia.
Westfalika is monobrand stores working in the mid-price segment. Westfalika is shoes of European style, which is characterized by elegance, beauty and comfort. Westfalika shoes are only made of genuine leather and natural fur. Every season Westfalika offers actual collections that meet requirements of the main fashion trends. Westfalika is casual urban shoes.
Since November 2011, a German designer Thomas Frank is Chief Designer of the Westfalika chain. He has more than 20 years of experience of work with such famous European brands as Peter Kaiser, Ara, Dockers. Fruitful cooperation with this designer allowed us to make the models of Westfalika shoes more stylish, elegant and bright.
For promotion and increasing brand awareness, Westfalika actively cooperates with the Russian movie and show business stars. Since December 2010, a singer Valeriya has been the face of Westfalika, she takes part in advertising campaigns and also in developing new designs for shoes. In the spring of 2013, Westfalika together with Valeriya released a line of fashionable footwear under the trade mark Valeriya by Westfalika.
Westfalika is a convenient format for replication. It is the stores with the effective positioning and the unique range. They offer unconventional services, such as buying shoes on credit, payment by installments, gift certificates. That is why within a short time, they can form a loyal custom audience in any region. Westfalika stores are provided with the joint modular shop equipment, which can be adjusted to any premises, which is essential in developing of retail networks. Westfalika develops both in the format for street retail, and for malls.
In the spring of 2014, Obuv Rossii opened its first Westfalika stores in the flagship format. Flagships are main shops in a retail chain in each of the regions. They get the new collections first and provide the maximum footwear range and the range of related products. The area of the flagship store is 350-450 sq.m, the commodity circulation of the flagship store is 2 to 2.5 times bigger than the proceeds in a standard store. Currently, the Westfalika chain includes 10 flagship stores.
In March 2014, the Company opened an online store Westfalika.ru, in November, the mobile application Westfalika for Android, iOs for iPhone and iPad started to operate.