Retail sale of footwear and related products

Retail sale of footwear and related products

The Obuv Rossii manages five retail chains, and also develops several brands in the shop-in-shop format: 

  • The Westfalika is the main brand of the Group, monobrand stores in the mid-price segment offering shoes of classical design. The Westfalika chain consists of 306 stores (including franchising ones) located in 98 Russian cities (as of 31.12.2017). 

  • The Peshekhod chain specialises in men’s, women’s and children’s footwear. More than 2,000 new items are launched each season, the range includes the stocks of other mono-brand chains of the Group and footwear and accessories under the Peshekhod brand. As of 31.12.2017 the chain had 51 stores with average size of 220 sq. m.

  • EMILIA ESTRA. It a shoes boutique offering stylish and ultramodern shoes and accessories. A combination of brightness, elegance and originality makes Emilia Estra footwear perfect for 25-30 year-old women. As of 31.12.2017 there were 7 Emilia Estra stores. 

  • Rossita. These are multibrand stores for all family members, including shoes of various styles under the brand with the same name and shoes with other European trademarks. As of 31.12.2017 the Rossita chain operated 32 stores. 

  • Lisette. These are monobrand shoe stores with the French line in shoe design; they are intended for young people.The Lisette chain comprised 105 stores (including franchising ones).

Brands in the shop-in-shop format
  • All.go is a casual brand offering beach, summer and garden shoes, as well as sport and walking shoes made of the superlight EVA material. The all.go range is partially produced at the Obuv Rossii factory in the Novosibirsk region.  

  • S-TEP is a casual brand – comfortable and practical semi-sport shoes for every day. S-TEP shoes are usually produced using the injection moulding construction method. The S-TEP range is in full produced at the Obuv Rossii factory in the Novosibirsk region. 

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  • Snow Guard is a brand of outer garments for young active people who want to look stylish in any weather. The Snow Guard range includes winter down jackets, demi season jackets, raincoats and windbreakers, hats and accessories. 

Related products

The Obuv Rossii chains offer a wide range of related products - more than 5 000 different items. Sales of non-footwear products (including clothes) made up 31% of Company retail revenue for 2017. 

Total look concept

A diversified inventory allows the company to offer a wide range of products to its customers, e.g., footwear, bags, and different accessories. The Group develops the “total look” concept, which means that the assortment is produced in a single color palette, in a single design solution, and is made of similar materials. This approach allows stimulating complex purchases when a buyer purchases the whole set of goods for the season at a time.

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