Important facts about the company
Obuv Rossii operates two manufacturing facilities located in Novosibirsk and Berdsk, Novosibirsk Region.
Key production areas include:
- Production of shoes of natural leather using the adhesive method. Classical women’s and men’s footwear.
- Production of seamless shoes of the EVA material using the moulding construction method and shoe bottom parts of EVA, TEP and thermoplastic polyurethane (TPU).
- Production of shoes of natural leather using the direct injectionmethod – a process where the sole is moulded directly onto the lasted upper. Casual and semi-sport shoes as well as walking shoes.
The company’s manufacturing facilities span over a total area of more than 5,000 square meters.
More than 535 stores
Located in more than 150 cities
5 core retail brands
Sales of the related products make up 31% of the company’s retail revenue (as of 31.12.2017).
More than 5,300 SKUs on westfalika.ru
Online sales increase by 56% in 2017.
More than 51% of all westfalika.ru visitors access the website using a mobile device.
477.1 bln rubles is the total segment worth for 2017.
35% of the market is expected to increase.
4.7% the share of three largest retail chains.
TOP-5 players of the mid-price segment according to number of branded stores in Russia in 2017.
|№||Company||The number of branded stores in 2017|