Important facts about the company

More than 3,300 staff members.
Our employees are footwear experts who can help the client in any situation.

IMG_0047.jpg IMG_0472.jpg

Obuv Rossii operates two manufacturing facilities located in Novosibirsk and Berdsk, Novosibirsk Region. 

Key production areas include:

  • Production of shoes of natural leather using the adhesive method. Classical women’s and men’s footwear. 
  • Production of seamless shoes of the EVA material using the moulding construction method and shoe bottom parts of EVA, TEP and thermoplastic polyurethane (TPU). 
  • Production of shoes of natural leather using the direct  injectionmethod – a process where the sole is moulded directly onto the lasted upper. Casual and semi-sport shoes as well as walking shoes.

The company’s manufacturing facilities span over a total area of more than 5,000 square meters. 

475A4209.jpg   475A4226.jpg

More than 535 stores

Located in more than 150 cities

5  core retail brands 

Dynamics_stores_21.03.18_angl.jpg

More than 5,000 SKUs of related products.

Sales of the related products make up 31% of the company’s retail revenue (as of 31.12.2017).

Dinamic_of_the_grouth_RELATED_PRODUCTS_angl.jpg

Growth_RELATED_PRODUCTS_angl.jpg

5 Online stores  - westfalika.ru, emilia-estra.ru westfalika-home.ru, lisette.me and rossita.com.
More than 5,300 SKUs on westfalika.ru
Online sales increase by 56% in 2017.

More than 51% of all westfalika.ru visitors access the website using a mobile device. 

Geography of sales – All Russia.

site.png

WF Home.jpg

EE.jpg

Rossita.jpg




According to data from the Discovery Research Group:
477.1 bln rubles is the total segment worth for 2017.   
35% of the market is expected to increase.

4.7% the share of three largest retail chains.

TOP-5 players of the mid-price segment according to number of branded stores in Russia in  2017.

Company The number of branded stores in 2017
1 Obuv Rossii 535
2 Respect 185
3
Ralf Ringer
169
4 Tervolina
99
5 Paolo Conte 77
Source: official sites of companies

According to data from the Discovery Research Group: 
1 363.1 bln rubles or more than 329.2 mln pairs of shoes - market capacity for 2017.    
2.24 pairs a year.
Consumption level is expected to grow.

TOP-10 players of the Russian footwear market according to number of branded stores in 2017.

Company 2017
1 Kari 787
2 Obuv Rossii 535
3 Unichel
526
4 Belwest 276
5 Zenden
254
6 Monro
220
7 Chester/Carnaby/TJ collection
206
8 Respect
185
9 Ralf Ringer 169
10 ECCO 157 

Source: official sites of companies

To top