LeadershipRanks among the top 3
in Russia by number
ManufactureNew materials, advanced technologiesand automation of production
High efficiencyIncluded in RBC rating"Top 50 fastest growingcompanies of Russia" (November 2015)
Innovative technologiesNew brands and formats
the development of product range innovative services
MarketingGlobal promotional campaigns
|10 bln RUB
is the company revenue in 2016
|1,3 bln RUB
is the company net profit in 2016
Obuv Rossii is one of the largest footwear retailers in Russia. The company develops several brands and offers designer collections of shoes and a wide range of related products.
In march 2014, Obuv Rossii entered the e-Commerce market. For two years the company opened 4 online store: westfalika.ru, emilia-estra.ru and westfalika-home.ru, Rossita.com. New sales channels enable the company to use the infrastructure of the offline retail chain, extend sales geography and attract new customers.
"Obuv Rossii" offers its customers a wide range of financial services such as payment by instalments, microloans, cash payments etc. Financial services enable attract excess traffic of customers to the stores, increase cross-sales and average purchase size.
Footwear industry of "Obuv Rossii" is based in Novosibirsk and Berdsk of the Novosibirsk region. Now Obuv Rossii produces shoes with all main technologies of sole attachment. Production facilities exceeds 6000 sq.m.
Westfalika is the main retail chain of Obuv Rossii Group of Companies and one of the most famous brands on the Russian shoe market. Today Westfalika has over 300 stores in over 100 cities of Russia. Westfalika is monobrand stores working in the mid-price segment.
Westfalika is shoes of European style, which is characterized by elegance, beauty and comfort. Westfalika shoes are only made of genuine leather and natural fur. Every season Westfalika offers actual collections that meet requirements of the main fashion trends. Westfalika is casual urban shoes.
These are multibrand shoe supermar-kets that offer a wide assortment of shoes for different categories of customers. At the present time the chain has over 45 stores that are rep-resented in many large cities of Siberia and the Urals.
Peshekhod increases the effectiveness of the Westfalika chain, playing the role of its stock centre. The area of Peshekhod stores is 200-300 sq m, free display of goods is used in the salesroom. Such store format is perfect for sales.
S-TEP is a brand of female and male comfortable footwear, represented on the market since 2000. For production of the S-TEP footwear, an advanced German molding technology is used, which enables to produce sturdy, light and comfortable shoes both for everyday wear and outdoor activity.
The S-TEP footwear is manufactures at the Obuv Rossii factory in the Novosibirsk region.
Emilia Estra is a footwear network of mid-priced segment with an audience of young women 25-30 years old. Main ideas of the brand can be described as brightness, fashion, originality.
The range of Emilia Estra stores includes fashionable women shoes made of natural leather and accessories under the same brand.
The Rossita brand has been on the market since 1992. Over this period of time, it has become one of the most recognizable brands in the region of the Urals and Siberia. At present, the Rossita retail chain has over 40 stores in seven cities of Russia.
The Lisette brand was introduced to the shoe market in 2002 and is currently widely known in many regions in Russia. The Lisette retail chain includes over 40 stores. They are small cosy shoe shops designed in the same style.
All.go is a new casual brand which was introduced to the market in the spring-summer season of 2014. At the beginning the collections consisted of summer, beach and garden shoes made of EVA materials.
New models All.go are produced at the company’s factory in Novosibirsk and at the partner enterprises in outsourcing.