• Leadership
    First publicly traded company
    in Russian fashion retail
  • Manufacture
    New materials, advanced technologies 
    and automation of production
  • High efficiency
    High efficiency
    Profitability at level of leading
    global fashion retailers

  • Innovative technologies
    Innovative technologies
    New brands and formats 
    the development of product range innovative services
  • Marketing
    Global promotional campaigns




  • Модные зимние образы 2018 от Westfalika
  • Fashion trends in autumn 2018 by Westfalika
  • Summer 2018: fashion novelties of the season
  • Obuv Rossii Video Presentation
  • Footwear manufacture of Obuv Rossii in the Novosibirsk region

Share Price

10,8 bln RUB
is the company revenue in 2017
1,3 bln RUB
is the company net profit in 2017

Basic business-directions

  • Retail sale of footwear and related products
    Obuv Rossii is one of the largest footwear retailers in Russia. The company develops five core retail brands, offering a wide range shoes as well as related products.
  • Omnichannel sales and e-commerce

    In March 2014, Obuv Rossii entered the e-commerce market. Nowadays the company operates five online stores: westfalika.ru, emilia-estra.ruwestfalika-home.rulisette.me and Rossita.com

  • Financial services
    Obuv Rossii offers customers a wide range of financial services such as payment by instalments, cashloans, cash payments etc. These services attract new traffic of customers to the stores, increase cross-sales and have a positive effect on average purchase size. 

  • Production of footwear
    Obuv Rossii footwear production is based in Novosibirsk and Berdsk, Novosibirsk Region. Currently, Obuv Rossii produces shoes using all main methods of sole attachment. Production facility area exceeds 5,000 sq. m. 

Sales Geography
Company's retail chain has more than
670 stores
The stores are presented in more than
200 cities

Our brands


Westfalika is the main retail chain operated by Obuv Rossii Group and one of the most famous brands on the Russian shoe market. As of 31.12.2017, the Westfalika chain consisted of 306 stores (including franchising ones) located in 98 Russian cities.  

Westfalika is shoes of European style, which is characterized by elegance, beauty and comfort. Westfalika shoes are only made of genuine leather and natural fur. Every season Westfalika offers actual collections that meet requirements of the main fashion trends. Westfalika is casual urban shoes.  


Peshekhod is a multi-brand shoe supermarket chain offering a wide range of shoe types for various customer needs. As of 31.12.2017, the Peshekhod network comprises 51 stores located across a number of large cities in Siberia and the Urals. 

Peshekhod increases the effectiveness of the Westfalika chain, playing the role of its stock centre. The area of Peshekhod stores is 200-300 sq m, free display of goods is used in the salesroom. Such store format is perfect for sales.

Emilia Estra

Emilia Estra is a footwear retailer operating in the mid-priced segment of the market. A combination of brightness, elegance and originality makes Emilia Estra footwear perfect for 25-30 year-old women. 

The range of Emilia Estra stores includes fashionable women shoes made of natural leather and accessories under the same brand.


Founded in 1992, Rossita has become one of the most recognizable retail chains in the regions of Ural and Siberia. Rossita store offer a wide range of European design footwear for the whole family.

Collections of Rossita combine fashion, quality and comfort, this being the reason of high popularity with the customers. All shoe models are made of high quality materials according to state-of-the-art technologies.


On the shoe market since 2002, Lisette has grown to be a widely-recognized brand in many Russian regions. As of 31.12.2017 the Lisette retail chain consisted of 105 stores (including franchising ones). These are small nice shoe saloons designed in common style. 

Lisette has the French style in the shoe design – sophisticated, light and feminine. 

S-TEP is a Russian brand of female and male comfortable footwear. Since its establishment in 2000, S-TEP has used advanced German molding technology enabling the production of sturdy, light and comfortable shoes ideal both for everyday wear and outdoor activities.

The S-TEP footwear is manufactures at the Obuv Rossii factory in the Novosibirsk region.


All.go is a casual brand introduced to the market in spring-summer season of 2014. The brand’s collections include summer, beach and garden-style shoes made of EVA materials as well as sneakers, spring-autumn and winter boots.

New models All.go are produced at the company’s factory in Novosibirsk and at the partner enterprises in outsourcing.

The sales of the joint products were more than 2,46 bln RUB in 2017
To top